AVÉ Salon’s long journey has described many achievements. Like documentation that records unforgettable events. Begins from a ‘small’ salon in one of the small towns in Central Java, up to now has several branches in Semarang. From small flowers and invisible, transformed into large flowers and possesses fragrant name. AVÉ Salon was born in Kudus, Central Java in 1978. The Salon serving hair care and styling, to facial treatments (facial). All acted alone by the owner, Ave Sanjaya, with assisted by two employees. A salon that broke down stereotypes in small cities, and able to use new technology just become a trend in the world of Indonesian candidacy at that time. Pivot point technique. The historical record is on the day of the year then (1979). Ave Sanjaya held the first annivesary event massive, a hair and beauty show that uses the movie theater as the venue for the event, which is titled “Saturday Night Fever”. Fashion shows in the series of events taking the theme “Dangdut in Fashion”, because in that era the film Rhoma The rhythm is rising. Then in 1985, AVÉ Salon spread its wings with open a salon in Semarang. This is the debut of AVÉ Bridal. Ave Sanjaya who was nicknamed “the magic hands” did not initially have experience in wedding dresses, but with perseverance and a lot of exploring ideas from anywhere, he managed to create a dress beautiful as a matching makeup and hair makeup The magic hands’ magic results. Increasing customer trust, number of consumers which is widespread, as well as trends that are running fast, making AVÉ Salon moves forward by adding two more branches at the same time in 1995. At Citraland Mall and Pasaraya Sriratu (which now located in Sultan Agung). Then in 2012, AVÉ Salon opened the salon again with an industrial-style interior concept, which break the appearance of an exclusive salon that generally carries elegant style. In the same year, AVÉ Salon began to innovate fairly out of the box as well as fresh in the fashion show world. That is to hold a musical fashion stage, which is then followed some fashion designers and some actors in the fashion industry. More than just a hair and beauty salon, AVÉ Salon & Bridal is a place that is a perfect melting between art, culture, aesthetics and technology in fashion and beauty.