AVÉ Salon and Bridal is a harmonious whole in offering beauty treatments, hairstyle and dresses bride. AVE consists of three beauty salons and a bridal boutique located in Semarang, Central Java, Indonesia. The salon offers care and styling with the concept who is out of the box. With an industrial-style interior, which carries its customers get service, care and results best, with a homey, unique and edgy atmosphere. While the bridal has a wedding dress collection of two people famous fashion designers, Ave and Novita Sanjaya, father and daughter each of which has a different design characteristic. Para experts in the AVÉ Salon Artistic Team, have won various achievements in the field of hairstyling, both for professional categories and ‘young talented’, nationally and internationally, such as Hong Kong, Singapore and Taiwan. AVÉ, which was born in 1978, is a simple salon dare to break the grip on haircut trends in Indonesia. Able to follow and create their own trends, so they become pioneer in Semarang. Salon that follows consumer’s wishes but do not lose his character. As a trendsetter, two of them are the only ones salon that once held a model selection entitled “Election Bride Face “(1998 – 2013). As well as routinely organizing musicals fashion shows every year, starting in 2012. Bridal and Salon make AVE a sweet package perfect for prospective brides, to look beautiful without having to change his personality. A woman who is transformed like a princess from fairyland by wearing a dress, makeup and gown hair from AVE Salon and Bridal, will emit a personal aura who are honest and confident. AVÉ Salon and Bridal has the principle that every woman has the right to appear and feel beautiful by being himself, whatever kind their skin, hair and body shape. According to the quote famous for Kevyn Aucoin (1962 – 2002), a well-known makeup artist United States, “beauty has a lot to do with character,”.